Vol. 2 No. 1 (2026): MAAUN International Journal of Postgraduate studies (MIJPS)
Articles

Public Support as a Moderator Between Entrepreneurial Orientation and Sustainable SMEs Performance in Kano State, Nigeria

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  • Sani Saidu Aliyu
DOI: https://doi.org/10.59479/jiaheri.v2i1.139
Categories

Published 03/26/2026

Keywords

  • Entrepreneurial Orientation,,
  • Public Support,,
  • SME Performance,,
  • Sustainability,,
  • Kano State.

How to Cite

Aliyu, S. S. (2026). Public Support as a Moderator Between Entrepreneurial Orientation and Sustainable SMEs Performance in Kano State, Nigeria. Journal of Institute of Africa Higher Education Research and Innovation (IAHERI), 2(1), 116–121. https://doi.org/10.59479/jiaheri.v2i1.139

Abstract

This study investigates the moderating role of public support on the relationship between entrepreneurial orientation (EO) and the sustainable performance of small and medium enterprises (SMEs) in Kano State, Nigeria. A survey research design was adopted, and structured questionnaires were administered to SME owners/managers. Findings reveal that the dimensions of EO innovativeness, proactiveness, and risk-taking significantly influence SME performance. Furthermore, public support enhances this relationship, showing a positive moderating effect. The study concludes that SMEs with strong EO and adequate public support are more likely to achieve sustainable performance.

Keywords:  

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References

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